As of last Friday, Ulta Beauty in Yukon is officially open! I had the chance to get a personal tour, snapped some photos, and even caught the ribbon cutting ceremony. I cannot say enough good things about this store! After spending a couple of hours there on Friday morning I know this is just going to be part of my regular routine from now on! ;)
Let’s start with the basics, if you’re not familiar with Ulta Beauty, they’re one of the leading beauty retailers in the country. They’re less than 30 years old as a company but they are blowing up like crazy! They’ve got over 970 stores (I think I was told the Yukon store was the 973rd?) and I am predicting right now that Ulta Beauty is the future of beauty buying. Why?
Try it before you buy it
You can test everything in the store. EVERYTHING. I was even told they won’t carry a line unless the brand agrees to allow customers to test the products. You can try makeup, hair dryers, skin creams, perfume, whatever! Any brand, any product, you can try it all.
Say you’re interested in color-matching for foundation, you can ask to be matched to any brand, not just the higher end lines. If your budget is $80 or $8 you can walk away with the perfect item for you. Isn’t that great?
Unlike buying makeup at a department store where the salesperson is in control of everything you touch, you are encouraged to try things for yourself. They have testing stations set up with makeup remover, applicators, brushes, etc.
All of the hair dryers are even plugged in so you can turn them on to see if you like how they work!
Over 20,000 beauty products over 500 brands
That’s a lot of products! From your higher end brands like Strivectin and Peter Thomas Roth to drugstore brands like Maybelline and NYX, they pretty much have every brand (and price point) you could possibly need.
So many services
I’ll expand in a separate post soon but did you know that Ulta Beauty offered so many services? I assumed the store in Yukon would include a hair salon but what I didn’t expect was for it to also offer nail services, facials, and they even have a brow bar! (I might be a little too excited about trying the brow bar!) Not only are these services offered, they’re offered by Ulta Beauty employees who have not only met the state required training, but have completed extensive training with the brand and company as well.
Every single person I met on Friday was not only friendly, they were incredibly knowledgeable about the products. Along with regular Ulta Beauty employees, there will also be brand representatives in the store often, especially on weekends to answer any questions. Friday I was on the hunt for a liquid eyeliner with a fine felt tip and an employee (I’m sorry I don’t remember her name!) was incredibly helpful and I came home with exactly what I was looking for! She even alerted me to a couple upcoming sales on products I was considering too.
Another great thing about the staff is that they can teach you how to use any beauty tools you’re considering buying. You can try out hair dryers, curling irons, wands, etc. and someone in the store will actually show you how to use the product on your own hair so you know if you want to make the investment!
It’s my new “third place”
Bree, the district manager who gave me the tour was fantastic and when I told her I could just hang out in the store all the time she let me know about the concept of finding your “third place”. Have you heard of this? The idea behind it is that you have your home, your work, and then your third place where you go to unwind and relax. For some it may be a coffee shop or bookstore but after learning about this concept it’s safe to say Ulta Beauty is my third place! Gorgeous displays, bright and shiny packages, rows and rows (and rows and rows) of makeup, hair products, perfume, skincare, and nail polishes, what more could a girl want?
I have almost too much information in my head right now to share with you (this would be one really long post!) but I think I’ll share more in the coming weeks on the services offered and then more on each area within the store (skincare, makeup, hair care, etc.) Stay tuned! (And go visit Ulta Beauty!)